A world-class search engine optimization company based in Winnipeg, Canada. Serving clients internationally.
Is your SEO provider practicing the mystical, lost art of GUESS-EO?
Chances are, the answer is yes.
Do you remember when mixed martial arts gained popularity a few decades ago? At the time, there were a lot of experts who were (seemingly) at the top of their domain, while being very confident in their abilities.
What we observed, however, was that many methodologies did not perform well when put to the test on a global scale. Simply because they had never been tested empirically against anything else.
The SEO industry works in a very similar way. How do you figure out which discrete variables made your website go up, versus down, when search engines now shuffle between multiple different indices, sometimes several times a day for any given query?
Well, there are many ways to determine what is actually affecting your rankings, and generally, they fit in a few different buckets (ordered from most reliable to least):
- Single variable experiments controlling all other variables
- Correlations in ranking factors from the top 100+ spots
- In-the-field observations from live functional websites
- Google’s advice, statements, and warnings
- SEO expert opinions and the new hot tactics (this is by far the worst)
Grouped into the above buckets, the vast majority of marketing firms operate solely on #4 and #5. Sometimes they’ll use #3, hoping that their dataset is valid.
Now #3-5 can be helpful when #1-2 are inconclusive. But when used exclusively, it creates an incorrect model that does not yield consistent, repeatable results.
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At Gustin Quon, We Test Everything.
Nothing is holy or sacred. We have no magic potions.
The scientific method tells us what we should and should not be doing on our campaigns.
We work with top brands, publicly traded companies, and businesses across North America and Europe, achieving results even in the most competitive markets.
Why Invest in Search Engine Optimization?
Search engine optimization campaigns will ensure your website’s visibility stays ahead of the game long term, ensuring that your customers can access the site easily in the future. The effects of a great campaign last for a very long time and lead to a well-developed online presence (Or with any city’s local campaign as well). Search engines are ever-changing and dynamic, so it’s important to stay on top of this technology.
SEO campaigns are extremely effective at ensuring people will hear about your brand first. That’s what it does in the online marketplace; positioning your brand as a leader within your market. There’s great power in being in the top, premiere positions in the search engines.
This type of brand strategy may not lead to an immediate increase in sales, but it is imperative to have in the long run. With the increase in search visibility, people will become trusting brand ambassadors. Qualified prospects will recognize your brand as the authority; which is undeniably good in the long term game, and in turn, generates lasting sales numbers.
Part of the process of great SEO (search engine optimization), and ranking well on the search engines, in general, is turning your website into a well-coded hub of excellent content, aimed to engage visitors and convert them into sales. When we are through with your site, it typically becomes a traffic magnet for your business, that’s strategically designed and structured to increase in visibility, getting to the visitors and web traffic who are looking for your product or service.
Get a free analysis right now and we’ll show you exactly how to rank!