Is Your SEO Company Practicing the
Mystical, Lost Art of GUESS-EO?

Chances are, the answer is yes.

Do you remember when mixed martial arts came up in the 1990s? At the time, there were a lot of fringe Kung-Fu masters who were at the top of their domain and extremely confident in their ability.

But unfortunately, their methodologies just didn’t stack up on the world stage. And it was because they had never tested it empirically against anything else.

There’s something very similar happening with SEO right now.

There are many ways to determine what is affecting your rankings, and generally, they fit in a few different buckets: (Ordered from most reliable to least)

1. Single variable experiments controlling all other variables
2. Correlations in ranking factors from the top 100+ spots
3. In the field observations (live functional sites)
4. Google’s advice, statements, and warnings
5. SEO’s opinions and new hot tactics (by far the worst)

Sadly, most digital marketing firms operate solely on #4 and #5. Sometimes #3.

Don’t get me wrong, #3-5 can be helpful when #1-2 are inconclusive. But if you start forming untestable opinions and dogma based on it, a big problem appears.

Long Term, Sustainable Rankings

Search engine optimization will ensure your website’s visibility stays ahead of the game long term, ensuring that your customers can access the site easily in the future. The effects of a great local Winnipeg SEO campaign last for a very long time and lead to a well-developed online presence. (Or any other city’s local campaign as well)

Your Brand Awareness

SEO is extremely effective at ensuring people will hear about your brand first. That’s what it does in the online marketplace; positioning your brand as a leader within your market.

This type of brand strategy may not lead to an immediate increase in sales, but it is imperative to have in the long run. With the increase in visibility, people will become trusting brand ambassadors. Qualified prospects will recognize your brand as the authority; which is undeniably good in the long term game, and in turn, generates lasting sales numbers.

Improved Website Design and Architecture

Part of the process of great Winnipeg SEO and search rankings, in general, is turning your website into a well-coded hub of excellent content, aimed to engage visitors and convert them into sales. When we are through with your site, it typically becomes a traffic magnet for your business, that’s strategically designed and structured to get to the visitors who are most likely to love your product or service.