- New virtual reality and augmented reality tech are quickly becoming cheaper and more user-friendly.
- The new Oculus Go is the low-end consumer product that will most likely make smartphone VR rigs extinct.
- Corey believes it’s more of a fad; you don’t see the headsets replacing video games or entertainment right now.
- Kyle believes it’s a growing trend (lookout in 5-8 years); it’s just in the early adopter phase. Once the PPI density improves, and varifocal lenses allow the system to track your eye movement to refocus the display, all bets are off.
- Kyle believes AR and VR will merge together and be less differentiated in people’s minds.
- The impact on SEO and digital marketing will be minimal, as long as you are optimizing and building your foundation correctly. Search is search, no matter how queries are executed and displayed; it’s not going away, it’s becoming more important.
Kyle: Are we living in a simulation? We’re gonna talk about this and AR/VR new technology on today’s GQ&A with Corey and Chris. All right, let’s roll guys.
Chris: It looks like you’re living in a simulation right now Kyle.
Kyle: So this is the new Oculus Go, and it’s absolutely fantastic so you’ll notice that there are no plugs on this thing which is amazing. For the kind of picture quality video quality that you get on this the gaming experience, it’s pretty substantially better than the Samsung Gear and all the other older phone-based systems, where you kind of just strap it into the headset attachment.
Chris: Exactly, like a Google Cardboard.
Kyle: This is a really promising development, this is the only VR headset we have here, but we’ve used the Oculus Rift and Vive as well, and the technology is coming along well.
Chris: Let me ask you a question: Kyle/Cory, is this a fad? Or is this gonna be a long-term thing? Is this sort of like 3D TVs? You know, they kind of came out there amazing for a while and then now you don’t know anyone that has one.
Corey: We have a bit of a disagreement with it, I think it’s similar to a fad, oftentimes, people get the VR, they buy it, then they come home from work or something, they want to play some games, they don’t really want to do a whole bunch of exercise …
I think it’s gonna be good for training, for either self-driving cars, different things like that, and mechanics, if you’re doing a really risky situation with your job or anything like that, and you need to try something else without doing it you can use virtual reality at a low cost and simulate it.
Kyle: So my take is a little different, I think within the next five years maybe seven-eight this kind of stuff is going to be obviously a lot smaller and wearable, but it’s going to replace your desktop computer, you’re gonna be able to move around with hand gestures, you’re gonna be able to read things because the PPI is gonna be very much better.
Chris: Tony Stark right?
Kyle: Exactly, yeah.
I think that’s where we’re going and same with augmented reality, so virtual reality is a hundred percent digital, you’re looking into one of these headsets … augmented reality is kind of the same thing but it just layers digital experiences and information on top of the real life that you see, so I think both are going to be useful in a lot of the same way.
I think they’re gonna merge together as time goes on.
Chris: Yeah I have my foot in a couple different camps. I think that we kind of compartmentalize this into applications. So what does it mean for marketers and search? What does it mean for the gaming industry and also the education/professional training industry?
I know there’s a lot of exciting news for medical applications where you can swallow a little submarine and the doctor can put on VR goggles and basically swim around your body to find issues from the inside out.
It’s great for people that need to lay different pipes and gas lines, they can prepare goggles and virtually see augmented reality of where the things are, rather than having to look for them with some of their sensors, so it’s kind of an exciting landscape.
For the gaming world right now, if you’re gonna go all out with like the HTC Vive, you need a lot of space, it can go up to seven hundred, eleven hundred dollars USD to get the whole full meal deal, so you have to do some price shopping around to find the best fit for you.
Corey: With the HTC Vive versus the Oculus Go, there are a lot more barriers to entry, a powerful computer that’s gonna be able to process it you’re gonna have to have the space and like Chris mentioned, it is quite expensive right now, you’ll see an AR which is augmented reality and different things like Snapchat filters people put in cat whiskers on their face, or Pokemon Go, everyone walking around aimlessly looking at their phones … so that’s the best example of augmented reality I think we have to date.
Kyle: Snapchat filters, yeah, if you were to look at something like that, go back in time like 10 years ago, it’s like oh I’m just gonna change myself to a zombie or a dog people would be like ‘oh my god that is magic what is that?’ That’s just how fast things are moving in this space so it’s it’s pretty cool to see.
Chris: I want to ask you guys how you think VR or even AR is gonna affect SEO and Google search? Are we gonna see a VR Google search where it all just comes up, or what’s gonna happen with that?
Kyle: Yeah, so Search is becoming more and more holistic, all Google does is index, rank and judge your digital representation of yourself or your company, so what’s going to end up happening is as the digital world and digital representations of everyone just keep growing and increasing in size and complexity, it’s all just gonna be one thing, so voice search, desktop search, Google search, VR search, it’s all just going to be ‘Google it’.
So what you’re doing now in the world of SEO is 100% going to help you 10 to 20 years from now, and in fact, the people who are not building a strong foundation with SEO and digital marketing now they’re gonna be way behind in 20 years when everyone’s plugged in to this kind of stuff. So I think it has a massive impact.
Corey: Yeah I think even once we have self-driving cars and all of us aren’t really having to watch the road anymore we’re gonna see digital ads on everything you look at a building and you see an ad and it’s a few things popping up almost like a Black Mirror episode but real life … and I think that’s coming, just the first step is the driverless cars and just always people want more real estate for their ads.
An interesting thing that Chris and I saw was a wine bottle where you actually hold your phone up to it and it gives you a story of where that wine came from and the label basically came to life which was really interesting, so you see sort of how they’re already using AR for marketing and different things like that.
Kyle: Awesome, well thanks guys, let’s end it on that, and until next time, see you later! Take care.