Do you want to grow your customer base, increase your referrals, and make it easier for patients to find you? While older traditional marketing techniques are labor-intensive and cost-prohibitive, there is an easier, cheaper alternative to getting your dental practice in front of the right people. And best of all, it won’t cost you a lot of money or time. These are dental clinic SEO strategies that you can implement right now.
In the digital age, a potential customers expectations, the way they search for businesses and make purchases has fundamentally changed. Now, most consumers look for a product or service online. Instead of asking friends and family, more people are asking Google. In fact, the majority of searches take place on individuals cell phones and/or tablet device.
So how can you, the savvy owner of a dental practice, meet these changing customer expectations? Well, you can meet the customers where they are, on Google! But how can you do this? With a comprehensive dental clinic SEO strategy! And it all starts with original, relevant content.
What Do We Mean by Original Content?
Your original content is the articles and posts that you put on your website. Here’s the key – let your clients determine what kind of content you should write.
What are some of their biggest questions and concerns about their dental health? What are some of the problems you encounter with your customers on a regular basis?
For example, posts that would be super helpful for most of your clients are how to properly brush their teeth. As an expert, you can tell them exactly how to do this and how to choose the right kind of toothbrush, toothpaste, and floss.
Not only will you be able to craft quality content that will help your business rank on Google, you’ll also position yourself as a helpful dental expert to your potential customers.
Keep in mind, that consumers are more likely to buy from a business that offers helpful, educational web content. Since you’re already writing about material that you know plenty about, this shouldn’t take you a lot of time.
When it comes to keywords, you can take a look at what your competitors are doing.
Check out some of your competitor’s websites and peruse their content. Ask yourself what they are doing right, and how you can take wisdom from them while putting your own unique spin on it. Also, consider what they are doing wrong. There may be things that are turning away customers; see where you can improve upon their mistakes.
The more useful and relevant content you have, the better it will be for your customers, and the quicker it will be for you to rank on Google.
How Can Dental Clinic SEO Help Your Customers Find You?
As the owner of a dentist’s office or dental related business, you are a bit stuck when it comes to growing your customer base. If you own an office in New York City, you can’t really source for clients in Cincinnati. Since you can only source for clients that are local, you want to make it easier for these potential local clients to find you.
Why is this important? Because now more than ever, consumers are looking for businesses that are local to them and Google is looking to meet that expectation. Google is now listing the top local businesses in a customer’s search query. This allows them to quickly and easily find services that are most relevant in their location.
Say, for example, a customer searches for “best dentist for fluoride treatment near me”. Google will list offices that are listed with their My Business services as well as the businesses closest to the customer’s location.
If your business doesn’t show up in local search queries, you are losing potential customers.
Fortunately, it’s free for you to list your dental business with Google. Just go to Google’s My Business site and sign up for free.
If you can craft and execute a relevant content strategy, and list your dental business with Google, you’ll be building a solid foundation. This will enable you to grow your customer base and increase your bottom line with progressive dental clinic SEO strategies. Don’t leave money on the table. Get started today so your dental practice can thrive in the digital age.