We helped Harlan’s offer a better experience to customers, resulting in higher top-line revenue and a growing market share online.
SEO & SEM
Harlan’s is now a Western Canada market leader, as they saw a massive jump in organic rankings for hundreds of key terms within 6 months. Within that same time frame, retargeting ads have been seen nearly 2 million times, and have directed thousands of viewers to their new website.
CONVERSION OPTIMIZATION & REBRAND
With over 75 years of content and miscellaneous design elements, it was important to determine what sort of presence they required now that their business was functioning online in a new marketplace. Content was developed to draw in customers in rapid sessions and a new look and feel set them apart from the current industry standards. Take a look at it! harlans.ca.
The new Harlan’s website is built to attract and convert leads. With a new clean design and a better product overview, customers can easily find their way around the site and have a great experience with the Harlan’s brand online. Goal completions are monitored monthly, including account setups, emails requesting prices and information, contact form submissions, and click to call on mobile. Within 6 months, the number of sessions doubled with 311 goal completions.