The Blog

Updates from the Gustin Quon Team.

Named A Top Agency in Canada on Clutch.co!

Named A Top Agency in Canada on Clutch.co!

In January, a B2B market research firm, Clutch.co announced the leading advertising and marketing companies in Canada and the UK listed in their directory. Gustin Quon is delighted to be among the reputable agencies highlighted in this recent press release! Specifically, of the 600 companies assessed by Clutch for this recognition, Gustin Quon has been […]

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Using Machine Learning to Rank on Google

Using Machine Learning to Rank on Google

As you may or may not be aware, Google is now using machine learning to analyze user intent and dynamically display the best results, by individual search queries. This also means that now, not even their own engineers know why a website ranks above another! It’s always been somewhat of a mystic process to the […]

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Texting: the Good, the Bad & the Money

Texting: the Good, the Bad & the Money

You’ll definitely agree, we now live in an era where individuals, specifically younger generations, value instant gratification and immediate feedback.   Google has now leveraged this trend, launching the ability for users to send text messages directly to businesses from organic results through Google My Business. Previously available only in Google AdWords, this feature now […]

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Why SSL Certification is Crucial for Your Company’s Website

Why SSL Certification is Crucial for Your Company’s Website

In order to foster a safer and more secure web browsing experience for users, Google reported that it will start displaying a “Not Secure” message on websites that are not secured with SSL Certification. Starting in October 2017, any website that does not provide this certification will be unfavoured by Google, inevitably impacting rankings and […]

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Will VR be the Future of Marketing?

Will VR be the Future of Marketing?

It is common knowledge that the digital marketing landscape is constantly evolving. The biggest question for marketers, however, is how these shifts will influence different industries going into the future. The success of any digital marketing campaign relies on the tools and platforms utilized to gain exposure to the desired target audience. Brands must now […]

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5 Content Marketing Lessons You Can Learn From GoPro and Red Bull

5 Content Marketing Lessons You Can Learn From GoPro and Red Bull

Not every brand is as fun and exciting as Red Bull or GoPro. But, that doesn’t mean you don’t have the capacity to create an engaged community around your products. If you have a blog and active social media presence, you can learn a few marketing lessons from these two companies and apply them to […]

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Is Flat Design On Its Way Out? What’s Next For Digital Design?

Is Flat Design On Its Way Out? What’s Next For Digital Design?

Flat design is totally ubiquitous in the digital design world. It could be argued that flat design really hit the mainstream with the release of iOS 7 in 2013 – this release of Apple’s flagship operating system eschewed the skeuomorphism – digital representations of physical elements – that had become so commonplace in Apple’s iOS […]

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Choosing the Right Social Media Platforms for Your Brand

Choosing the Right Social Media Platforms for Your Brand

Social media has become a vital component of any company’s marketing efforts. There are more than 2.1 billion people with active social media accounts, so it makes perfect sense for you to want to take advantage of this growing community to help increase your sales. But the problem is, there are countless social media networks […]

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5 Foolproof Ways to Avoid a Google Penguin Penalty

5 Foolproof Ways to Avoid a Google Penguin Penalty

Keeping up with Google’s algorithm changes can be hard. Just when you feel like you’ve got an algorithm figured out, a new update is rolled out, and you need to rethink your entire strategy. For those unfamiliar with the way of SEO, Google has two major algorithms that can penalize your website – Penguin and […]

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5 Killer Ways to Generate More Targeted Traffic Without Google

5 Killer Ways to Generate More Targeted Traffic Without Google

Having a lot of traffic driven from Google is the most someone can ask for, right? Not always. There are plenty of alternative sources of traffic across the web just waiting to be tapped into. Here are a few tactics you can employ to get more traffic flowing to your website. Forum Commenting Starting or […]

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