Coming up with different ways to keep online readers engaged with your content and interested in your blog is a constant struggle. Not only that you’re dealing with endless distractions fighting for your audience’s attention, but your competitors are getting savvier by the minute. Somehow, you have to prove your content is worth their while.
Creating well-written and researched posts is not enough anymore. Reports show that online users don’t have the patience to sit and read through an article anymore, or at least not if the text doesn’t also have other forms of content to break the flow.
But, when you finally find that je ne sais quoi readers are looking for, you discover quickly that all your efforts are worth it. Your audience becomes responsive, engages with your content, and comes back for more on a regular basis. Here are four types of content that can help you improve your blog posts and keep readers interested.
Videos are not new in the world of online marketing, and the blogosphere is not at all unfamiliar with their appeal. Even if you have a written blog post, you might benefit from producing a video version of it, which you can then use to promote your blog on social media with more ease.
It doesn’t even have to mirror the content of the blog post entirely, but reflect a specific part of it. You can make a video that embodies the gist of your post, while the text can provide additional details users may find interesting. Users can then watch the video, and go back to the text.
No video production skills at all? Not a problem, you can try using gifs. They’re a lot easier to create if you want, or you can use one of the countless aggregators to insert some humor into your content.
Use them particularly if you have a longer post. Blocks of text can scare off your readers, even if you have a lot of headings that seemingly break it into sections. Gifs can give your audience something else to look at while consuming your content, and you can get very creative with them.
When it comes to technically-oriented blogs, infographics can be of great service. Use the infographics to add value to your content and make difficult concepts easy to digest.
You don’t even have to be a graphic designer to create them. Platforms like Canva offer a lot of templates (some of them free) you can play around with and create a high-quality infographic.
If you haven’t yet embraced the listicle, it’s time to start. For one thing, lists are very easy to conceptualize and create. Also, your readers love them.
It’s a lot easier to follow an article when it’s presented in the form of a list. Readers don’t have to make an effort to follow the natural flow of the content and piece together the information from each paragraph. They can go from one point to another quickly, skim what they want and carefully read when something sparks their interest.
Before You Go
Not being creative in today’s blogging world essentially means you’ll have a difficult time staying afloat. Good writing is everywhere these days, and you can benefit from some extra spark to give you an advantage in the race.
But if there’s another important takeaway here, it’s this: never forget to interact directly with your audience. Sure, great content keeps them reading and coming back, but if you want to take it a step further, you need to make your blog post more interactive by having your readers chip in.
Ask them to express their opinions in the comments section, or encourage them to come to you with their own examples. Either way, make sure to build a connection with your readers that feels more personal. That and great, diverse content on your blog can help your stats grow a lot.